Jan Demsar
Founder, Demi Solutions
Jan Demsar is the founder of Demi Solutions, the company behind DemiSignal (email authentication monitoring), DemiEmail (hands-on email help) and UTMTool (UTM link building and tracking, in use since 2018). He has built software since 2007 and has run Demi Solutions since 2010. Most of that work has been designing the systems businesses run on: ERP and CRM systems that tie sales, finance and operations together; marketing automation, analytics and email deliverability; and security across all of it, from applications and servers to email. From 2022 to 2023 he was also CTO of Design In DC, a Washington agency, where he led all technology for the agency and its clients, spanning web and app development, automation, marketing systems, SEO, security and infrastructure. Across both roles, his clients have ranged from government institutions and universities to e-commerce brands and creators.
Experience
- Founder, Demi Solutions (2010–present)
- CTO, Design In DC (2022–2023)
- Software developer since 2007
Guides by Jan Demsar
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How to track UTM campaigns in Google Analytics 4
Find tagged campaign traffic in GA4, distinguish session from first-user attribution, and check missing or split UTM values.
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HubSpot UTM parameters: create links and report on campaigns
Create HubSpot tracking URLs, choose campaign UTM values, and review traffic without confusing HubSpot fields with GA4 requirements.