Done-for-you tracking setup

Know where your leads actually come from

We set up your campaign links, analytics and CRM so every lead arrives with its real source. Done for you, at a fixed price, by the founder of UTMTool.

Get a fixed quote

Prefer a call? Say so in your email.

Example
  1. 1
    LinkedIn adSpring webinar campaign
  2. 2
    Tagged linkdundermifflin.example/webinar?utm_source=linkedin&utm_medium=paid_social&utm_campaign=spring-webinar
  3. 3
    Form on your siteHidden fields keep the source, medium, campaign and ad click ID
  4. 4
    New lead in your CRM
    Name
    Pam Beesly
    Company
    Dunder Mifflin
    Source
    linkedin
    Medium
    paid_social
    Campaign
    spring-webinar
Example: how a lead keeps its source from the first click to your CRM.

The problem

Sound familiar?

01

"Facebook", "facebook" and "fb" show up as three different rows in GA4.

02

A big share of your traffic lands in "Direct" or "(not set)".

03

Leads reach your CRM without a source, so nobody knows which campaign paid off.

04

Your ad platforms and GA4 disagree about how many conversions you had.

Illustration

Before · source / medium in GA4

  • facebook / cpc
  • Facebook / paid
  • fb / social
  • m.facebook.com / referral
  • (direct) / (none)
  • (not set)

After · source / medium in GA4

  • facebook / paid_social
  • facebook / organic_social
Illustration: one channel split six ways becomes two rows you can trust.

None of this is a tool problem. It is a setup problem, and it is fixable in days, not months.

Pricing

Pick the depth you need

Fixed prices. You keep ownership of every account and every setting we create.

Campaign link cleanup

$399fixed price
  • Review of the last 90 days of GA4 sources, mediums and campaigns
  • Naming rules your team can follow: sources, mediums, campaign names
  • UTMTool set up with your projects, saved parameters and templates
  • 30-minute handover call for your team
  • Done in about a week
  • Includes 3 months of UTMTool Solo

Lead-source tracking

$1,900fixed price
  • Everything in Campaign link cleanup
  • Your forms save the campaign source and ad click IDs into your CRM
  • GA4 key events for leads and sign-ups
  • A "where leads come from" dashboard
  • Two to three weeks
  • Includes 6 months of UTMTool Team
  • HubSpot, Pipedrive, others on request

Full tracking overhaul

From$3,500scoped on a call
  • Everything in Lead-source tracking
  • Conversions sent back to your ad platforms (Meta Conversions API, Google Ads enhanced conversions)
  • Consent mode for visitors who need it
  • Server-side tagging where it is worth it
  • Optional monthly attribution review, $400/month
  • Includes 6 months of UTMTool Team
  • We take on two overhauls a month
Get a fixed quote

Prefer a call? Say so in your email.

How it works

How it works

  1. 01

    Tell us what you use

    Email, or a short call if you prefer: your site, your tools, and what you want to know.

  2. 02

    Get a fixed quote

    Within one business day.

  3. 03

    We set it up and test it

    End to end, with a test lead from click to CRM.

  4. 04

    Handover call

    Then a check-in after 30 days to make sure the numbers hold.

Deliverables

What you end up with

All tiersExample

Naming rules

One page your whole team follows.

Channelutm_sourceutm_medium
Facebook adsfacebookpaid_social
LinkedIn adslinkedinpaid_social
Newsletternewsletteremail
Partner blogspartner namereferral

Lowercase, hyphens, no spaces. Campaigns: season-topic, e.g. spring-webinar.

Lead-source tracking and upExample

Lead records with their source

Every lead arrives with its source, medium and campaign.

Name
Pam Beesly
Company
Dunder Mifflin
Source
linkedin
Medium
paid_social
Campaign
spring-webinar
First page
/webinar
Ad click ID
stored
Full tracking overhaulExample

Conversion map

Every conversion defined once and sent to each tool that needs it.

Form submitted
GA4generate_leadMetaLeadGoogle AdsLead
Demo booked
GA4book_demoMetaScheduleGoogle AdsBooked demo
Sign-up
GA4sign_upMetaCompleteRegistrationGoogle AdsSign-up

Who it is for

Who this is for

Small marketing teams

Running several channels and tired of arguing about which one works.

Businesses with an agency

Who want their own numbers to be right, whoever runs the ads.

Universities and nonprofits

With many departments creating campaign links and one set of reports.

FAQ

Questions

Do I need a UTMTool plan?

It is included: 3 months of Solo with Campaign link cleanup, 6 months of Team with the other two. After that you decide whether to keep it.

Which tools do you work with?

GA4, Google Tag Manager, Meta and Google Ads, HubSpot and Pipedrive. Others on request.

What access do you need?

Admin or editor access to the tools in scope. You keep ownership of every account.

We already have Tag Manager. Do you start over?

No. We review what is there, keep what works and fix the rest.

How fast do we hear back?

You get a fixed quote within one business day.

Is this a subscription?

No. Every tier is a fixed price. Only the monthly attribution review in the full overhaul is ongoing ($400/month), and it is optional.

Who does the work?

Jan, the founder of UTMTool.

Done-for-you tracking setup

Tell us what you cannot see yet

One email is enough to get a fixed quote.

Get a fixed quote

Prefer a call? Say so in your email.