UTM and campaign tracking guides
How to name, build and read UTM links, set them up on each platform, and see the traffic in Google Analytics 4.
UTM reference
UTM parameters, naming conventions and GA4 attribution.
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How to track UTM campaigns in Google Analytics 4
Find tagged campaign traffic in GA4, distinguish session from first-user attribution, and check missing or split UTM values.
Platform setup
UTM setup for each ad, email and social platform.
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HubSpot UTM parameters: create links and report on campaigns
Create HubSpot tracking URLs, choose campaign UTM values, and review traffic without confusing HubSpot fields with GA4 requirements.