UTM link builder
Build the next link without starting over.
Choose saved campaign names instead of typing them again. Paid plans add templates for the links you build most often.
See what is included →
Campaign links, without the mess.
The UTM builder that keeps your campaign links consistent.
Build UTM links, reuse campaign names, and keep every link in one place. No more hunting through spreadsheets to find the right URL.
Create your free account
See how it works →
Free plan. No card. No time limit.
Just need one link? Use the free UTM builder, no signup.
Campaign tags, at a glance
- Campaign
- summer-launch
- Source
- Medium
- paid-social
✓Consistent campaign names
✓All your links in one place
✓Free plan. No time limit.
The problem
One campaign. Three different names. Messy reports.
Use the same names, every time.
Small naming differences make campaign reports harder to read. Give your team one place to build links with the same names.
See how it works →
Managing UTM parameters
Stop guessing which campaign name to use.
Manage saved campaigns, sources, mediums, content, and terms in one place. Edit your UTM parameters and choose which values the builder suggests, so the next link follows the same names.
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UTM templates
Reuse the setup, not just the link.
Save a set of UTM parameters as a template, then reuse it in the builder. Keep the combinations your team uses most ready to go. Available on paid plans.
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Saved link library
Find the link you already made.
Search your saved links, copy the one you need, and keep the short version beside the original. Paid plans add short links and click tracking.
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Short URLs
Shorten the link without switching tools.
Create a short URL in the builder or shorten a link you already saved. Keep the original and short version together, ready to copy and share. Available on paid plans.
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Click reports
See which links get clicked.
Track clicks on shortened URLs and explore reports by campaign, source, medium, content, or term. Choose a date range to see how your links are being used. Available on paid plans.
See what is included →
Saved names
Keep sources, channels, and campaign names consistent.
Templates
Reuse the setup for repeat campaigns on a paid plan.
Short links
Create a shorter version of your link on a paid plan.
Click tracking
See clicks on shortened links with a paid plan.
How it works
From a destination URL to a link you can reuse.
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01
Build your link
Paste a destination URL and add the campaign, source, and channel.
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02
Reuse your names
Choose saved values. Paid plans add templates for repeat campaigns.
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03
Keep it organized
Save links in a searchable library, ready for the next person who needs them.
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04
Share and track
Copy your link. Paid plans add short links and click tracking.
Who it is for
For your campaigns. And your team’s.
Working solo
Build links for ads, email, social, and partner campaigns without a growing spreadsheet.
Working as a team
Share campaign names and templates with your teammates on a paid plan.
Working with clients
Keep client links in separate projects and reuse a consistent process.
Pricing
Start free. Upgrade when you need more.
Build your first links for free. Paid plans add more projects, unlimited link creation, templates, short links, and click tracking.
Free forever
Free
For one person getting started.
$0 forever
No card required.
- 1 Project
- 25 UTM links / month
- 1 Team member
- UTM link builder
- Saved links
- Saved sources, mediums and campaigns
Paid plan
Solo
For one marketer with more campaigns.
$19 / month
Or $190 billed yearly.
- 3 Projects
- Unlimited UTM links / month
- 1 Team member
- UTM link builder
- Saved links
- Saved sources, mediums and campaigns
- Templates
- Short links
- 2link.in short domain
- Click stats
For teams
Team
For a team using the same naming rules.
$49 / month
Or $490 billed yearly.
- 10 Projects
- Unlimited UTM links / month
- 5 Team members
- UTM link builder
- Saved links
- Saved sources, mediums and campaigns
- Templates
- Short links
- 2link.in short domain
- Click stats
Paid plan
Agency
For teams managing client campaigns.
$99 / month
Or $990 billed yearly.
- 25 Projects
- Unlimited UTM links / month
- 10 Team members
- UTM link builder
- Saved links
- Saved sources, mediums and campaigns
- Templates
- Short links
- 2link.in short domain
- Click stats
Cancel in billing settings. Refunds are governed by Paddle's Refund Policy.
Rather have it set up for you? See our setup service →
Questions, answered
Before you build your first link.
What can I do for free?
Create 25 new UTM links each month in one project. Use the builder, saved parameters, and searchable link library with one team member. No card required, and no time limit.
Will these links work with Google Analytics?
Yes. The links use standard UTM parameters, which Google Analytics and other compatible analytics tools can read. Keep using your analytics platform for campaign reporting.
Do you replace my analytics platform?
No. UTMTool helps you name and organize links before the traffic reaches your analytics platform. Paid plans also track clicks on shortened links.
Can my team use the same campaign names?
Yes. Paid plans include saved values and templates. Choose Team or Agency when you need more than one team member.
How do short links work?
On a paid plan, you can save a shorter version of your campaign URL and view its click stats. The original full URL stays in your link library.
Can I cancel?
Yes. Cancel in billing settings. Paid access continues until the end of your billing period, then free-plan limits apply.
What if a paid plan is not right for me?
You can request a refund through our contact form or visit paddle.net. Refunds are governed by Paddle's Refund Policy.
Your next campaign starts here
Make your next campaign easier to track.
Build consistent links and keep them where your team can find them.
Create your free account
Free plan. No card. No time limit.