UTM links. Shared names. Less guesswork.

Consistent campaign links. One place for your team.

Build UTM links with names you can reuse. Keep them organized, so the next person can find the right link without hunting through a spreadsheet.

Create your free account

25 links a month, free. No card. No time limit.

Use the free UTM builderNo signup needed

One campaign. A consistent link.Example
A sample UTM link. Your analytics platform reads the campaign tags.

A simpler campaign routine

Choose your names.
Keep using them.

Small spelling differences split campaign names in reports. Saved values help your next link follow the same convention.

  1. 01

    Build

    Paste a destination. Choose your campaign, source, and medium.

  2. 02

    Reuse

    Choose saved names. Use templates for repeat setups on paid plans.

  3. 03

    Share

    Save the link where you can find it. Add short links and click reports on paid plans.

From the first link to the next campaign

Less busywork between idea and launch.

01 / Build consistently

Pick the name.
Skip the guesswork.

Keep campaigns, sources, and mediums in one place. Choose saved values in the builder, so every new link follows the names you already use.

Builder, saved parameters, and link library included free.

The UTMTool builderDemo workspace
Real UTMTool builder: compression-launch campaign, linkedin source, and social medium selected.
Campaign
compression-launch
Source
linkedin
Medium
social
Saved campaign names, ready to select. View full product screenshot ↗
02 / Reuse your setup

Your next campaign gets a head start.

Save a set of parameters as a template, then select it in the builder. Keep finished links in a searchable library. Choose Team or Agency to work with teammates.

Templates on all paid plans. Multiple members on Team and Agency.

One setup, ready to reuseIllustrated example
Saved template
Compression LaunchCampaign + source + medium
Campaign
compression-launch
Source
linkedin
Medium
social

Add your destination. Build and save the next link.

Reuse the parameter set; keep each finished link in your library.
03 / Share and measure

Shorten the link.
See the clicks.

Keep the short version beside the original. Track clicks on shortened links by campaign, source, or medium, and choose the date range you want to see.

Short links and click reports on paid plans. Keep your analytics platform for campaign reporting.

Find your plan →
Clicks on shortened linksDemo data
Actual UTMTool report showing 549 demo clicks across the Pied Piper campaign links, including compression-launch.
Actual report from the Pied Piper demo workspace. Counts are sample data, not customer results. View full report ↗

Pricing

Start free. Upgrade when you need more.

Build your first links for free. Paid plans add more projects, unlimited link creation, templates, short links, and click tracking.

Free forever

Free

For one person getting started.

$0 forever

No card required.

  • 1 Project
  • 25 UTM links / month
  • 1 Team member
  • UTM link builder
  • Saved links
  • Saved sources, mediums and campaigns
Create your free account

Paid plan

Solo

For one marketer with more campaigns.

$19 / month

Or $190 billed yearly.

+ VAT where applicable. Calculated at checkout.

  • 3 Projects
  • Unlimited UTM links / month
  • 1 Team member
  • UTM link builder
  • Saved links
  • Saved sources, mediums and campaigns
  • Templates
  • Short links
  • 2link.in short domain
  • Click stats
Get started

Paid plan

Agency

For teams managing client campaigns.

$99 / month

Or $990 billed yearly.

+ VAT where applicable. Calculated at checkout.

  • 25 Projects
  • Unlimited UTM links / month
  • 10 Team members
  • UTM link builder
  • Saved links
  • Saved sources, mediums and campaigns
  • Templates
  • Short links
  • 2link.in short domain
  • Click stats
Get started

Cancel in billing settings. Refunds are governed by Paddle's Refund Policy.

Rather have it set up for you? See our setup service →

Questions, answered

Before you build your first link.

What can I do for free?

Create 25 new UTM links each month in one project. Use the builder, saved parameters, and searchable link library with one team member. No card required, and no time limit.

Will these links work with Google Analytics?

Yes. The links use standard UTM parameters, which Google Analytics and other compatible analytics tools can read. Keep using your analytics platform for campaign reporting.

Do you replace my analytics platform?

No. UTMTool helps you name and organize links before the traffic reaches your analytics platform. Paid plans also track clicks on shortened links.

Can my team use the same campaign names?

Yes. Saved values are included free; paid plans add templates. Choose Team or Agency when you need more than one team member.

How do short links work?

On a paid plan, you can save a shorter version of your campaign URL and view its click stats. The original full URL stays in your link library.

Can I cancel?

Yes. Cancel in billing settings. Paid access continues until the end of your billing period, then free-plan limits apply.

What if a paid plan is not right for me?

You can request a refund through our contact form or visit paddle.net. Refunds are governed by Paddle's Refund Policy.

Your next campaign starts here

Make your next campaign easier to track.

Build consistent links and keep them where your team can find them.

Create your free account

Free plan. No card. No time limit.